“How do drivers choose a fuel station?” How easy is it for a driver to evaluate all the information described above. How can one choose the best one among many? The choice may be easier when drivers are in a familiar area, but what if they are not? Drivers statistically tend to choose a fuel station based on fuel/product/service price, fuel/product/service quality, range of available services/products, ease of access, waiting time and other reasons. Customers on the go are unlikely to be able to make a calculated decision, as none of the above parameters are known. Fuel pricing is an exception to this, as it is usually advertised in the media. Drivers cannot predict whether the next gas station will be cheaper or not. In practice, drivers choose a fuel station based on something familiar (if fuel availability allows), such as brand, proximity and price. It is worth mentioning here that not all fuel stations have the full range of energy/fuel/products that a driver might need: natural gas and electricity may be harder to find.
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